THOMAS E. BORDEN
Practical and creative marketing communications professional versed in brand messaging, content strategy and the development of coordinated print and electronic communications for consumer and B2B marketing, employee and corporate communications, and media relations campaigns.
CONTRACT ASSIGNMENTS
Content Manager
- Create sales promotion graphics and copy for customer e-newsletters, home site banner and product and other web pages
- Manage pages/tweak coding to incorporate copy and graphics edits sitewide
Senior Writer
- Create B2B and B2C web page copy for law firms
Content Strategist/Writer
- Developed content strategy for commercial websites
- Clients were law firms practicing consumer (criminal, personal injury, family) or B2B (business, commercial, insurance defense, real estate) law
- Interviewed clients to establish goals and identify brand strengths
- Developed site map in conjunction with SEO analysis
- Developed marketing statements, USPs and tag lines
- Developed creative brief profiling brand and site mission, tone and content
- Project-managed content portion of site build, shepherding copy through internal/external writing and editing, SEO review and upload to CMS
Senior Writer, eDG User Experience/Content Management
- Wrote copy for company’s consumer and B2B web sites, including www.prudential.com and individual life insurance site
- Provided proofreading, editing (wealth management, international sites)
- Provided items for Prudential careers social media site
Senior Consultant
- Provided proofreading, copy editing and other editorial support for marketing communications to a variety of internal and external audiences
- Wrote marketing brochures, email blasts and web pages for dissemination to plan sponsors and their plan participants
- Wrote procedural letters for dissemination to plan sponsors and plan participants on behalf of operations and customer relations
Senior Editorial Consultant
- Provided editorial support for eBusiness Unit rewrite of corporate website
- Edited, rewrote copy for mortgage content team
- Directly responsible for Home Equity Customer Center pages, checklists, glossary, FAQs
- Edited, updated marketing form letters
Senior Writer, Advisor Marketing
- Assisted in branding financial advisor team and individual practices
- Developed brochures, web microsites, presentations
- Created ads, advertorials, mailers, news releases and ghostwritten columns
Senior Consultant, Marketing
- Provided editorial leadership and support for marketing and operations
- Created B2B e-mail/ad campaign to promote new business direction
- Initiated/designed B2B marketing brochure and agent education brochure for door-knock unit
- Developed consumer marketing support materials, including a collections agent “rap” sheet and loan workout spreadsheet
- Wrote/designed vendor specifications brochure and B2B escrow capabilities web presentation
- Wrote B2B website copy, news releases, loan payoff promotion letters
- Responsible for creating/updating business operation manuals, SAS70-Type II report management comments and requests for proposal (RFPs)
Copy Editor, Proofreader
- ASSOCIATION OF RISK PROFESSIONALS—copyedited international banking risk management book
- BECTON, DICKINSON & COMPANY—proofread marketing and internal communications
- BMW—proofread parts catalogs
- J. WILEY & SONS PUBLISHING—proofread/copyedited book jackets and bookseller catalogs
- MEDCO—proofread consumer communications
Owner, Media/Marketing Communications Consultant
- Edited/wrote pitch books for hedge funds Tremblant, Cooper Hill, IPR–NJ
- Developed website for Fairchilds Market; produced store’s menu
- Developed direct mail campaign, logo and stationery for local businesses
Marketing Communications Consultant, IT Division
- Advised management on positioning company technologies to 13,500 sales professionals
- Worked directly with equity, fixed income, research, insurance, asset management, investment management, retirement planning, financial planning, and high net worth investments to generate marketing material and documentation promoting their tech products and services
- Edited marketing material and documentation for print, video, e-mail and web dissemination
- Managed tech division web pages promoting and supporting product area applications
- Advised developers on workstation/web application interface design and functionality
WAYBACK MACHINE
Vice President/Manager, Media Relations
(12/1996–1/1999)
(12/1996–1/1999)
- Initiated media opportunities and managed media inquiries and executive interviews for asset management, capital markets and private client divisions
- Developed and executed media strategy to steer asset management division through crisis and rebuilding phase and initiate institutional campaign, build recognition for real estate investment banking division, and promote the chairman’s office Social Security reform initiative
- Managed and executed crisis communications plans
Assistant Vice President/Manager, Branch Marketing
(3/1996–12/1996)
(3/1996–12/1996)
- Established/promoted firm policy for non-standard financial advisor marketing communications
- Initiated, wrote, edited and produced marketing pieces for customized deployment at local level
- Reviewed, revised and authorized marketing projects of 9,500 sales professionals in 350 offices
Assistant Vice President/Manager, Media Relations
(12/1991–3/1996)
- Managed media inquiries/interviews for senior executives in corporate, sales and trading, products and services, investment banking and asset management divisions
- Developed news releases, speeches, "state-of-the-firm" video, annual report sections
- Advised financial advisors and professionals on media, marketing and public affairs
- Edited/wrote sections of annual company profile and company submissions to parent company’s annual report
- Initiated desktop and vendor broadcast faxing to enhance speed and reach of corporate news dissemination and better promote local branch office media relationships
Assistant Vice President/Director of Internal Communications
(10/1988–12/1991)
- Oversaw creative/editorial/production of employee magazine profiling business unit and employee achievements
- Oversaw editorial/production of chairman’s and other senior management announcements
- Edited and produced sections for parent Sears Roebuck and Co. annual report, oversaw annual report for subsidiary Discover Card Services, legal department newsletter for branch managers, tech division employee newsletter
- Implemented desktop publishing to reduce graphic design and typesetting costs
Senior Writer, Public Relations & Advertising
(9/1986–10/1988)
(9/1986–10/1988)
- Wrote and produced employee magazine profiling business unit and employee achievements
- Edited and wrote sales, direct mail, product marketing and recruitment pieces for sales, equities, fixed income, options, commodities, mutual funds, insurance, unit trusts and retirement planning
B2C and B2B Communications
Click on page to visit law firm featured on right.
Click on page to visit law firm featured on left
Click on page to visit Prudential's individual life insurance Web site.
Click to view larger image of sample landing pages
Click on page to visit Prudential's The Spirit of Community mobile web site. 
Click on page to view copy of line of credit offer (left)
Click to review letter sent to clients who have yet to transfer their accounts.
Click page to view sample text.
Click on pagefor .PDF of brochure targeting retail investors.
Click page to see text of brochure at top-left, PaineWebber's first-ever all-in-one account.
Click to view text of client stuffer.
Click to review text of lead page of tax-free investments direct mail fulfillment piece.
Click images to see text.
Click to review text.
Click page to visit Prudential's Pramerica site.
Click on image to visit Web page.
Click on image to visit site of B2B and B2C law firm featured on left.
Click to review brochure profiling defined benefit/non-qualified plan capabilities of institutional financial advisor team.
Click to review case study (shown, right) profiling defined benefit/non-qualified plan capabilities of institutional financial advisor team.
Click to review text of B2B brochure wrapper.
Click on page for sample text from B2B brochure profiling company's specialty loan due diligence and servicing capabilities.
Click on page for sample text of brochure detailing what mortgage investors could expect in boarding their loans with company.
Click to review white paper discussing mortgage investor concerns with regard to offering escrow services.
Click to review sample RFP.
Click to view sample ad/e-blast proposed to highlight firm's capabilities, but never implemented.
Click to view sample ad/e-blast proposed to highlight firm's capabilities, but never implemented.
Click to see first page of two-page phone conversation guide helping agents serve subprime mortgagors.
Click page for sample text.
Click on page for larger view of this proposed customizable, centralized marketing and sales support site.
Click on page to view sample text from brochure's interior.
Click on page for sample text from a biweekly artricle promoting firm's technology investments to its financial advisor users. 
Click to review one of 25+ policies and procedures manuals profiling the firm's capabilities to mortgage investors.
Click page for text announcing new client from news release on right.
Click page for sample text from news release.
Click page for text from chairman's memo to the organization.
Click to see Wall Street Journal article resulting from pitch.
Click to review one of four sections written for annual corporate profile.
Pitched and managed trade magazine article profiling firm's real estate investment banking division.
 payments as installments letter 3-11.png "Writer, Consumer Marketing Flyers, Employer Retirement Plans")
Technology Competencies
- Office Apps—Advanced Microsoft Word, Excel, Outlook and PowerPoint, Corel WordPerfect
- Publishing—Advanced Adobe Acrobat Professional, Microsoft Publisher
- Graphics—Intermediate Adobe Photoshop, CorelDraw, CorelPaint, SnagIt
- Website Design/CMS—Intermediate WordPress, Weebly, Wix.com, NetObjects; rudimentary Adobe Dreamweaver, Axure
- Video—Rudimentary Adobe Premiere
- Project/Time Management—AtTask, PayMo
Education & Professional Affiliations
- B.A., Syracuse University
- Former licensee, NASD Series 7 & 63
- Former member, Public Information Committee of the Investment Company Institute
- Former member, Internet Task Force for the Forum for Investor Advice
