Practical and creative marketing communications professional versed in brand messaging, content strategy and the development of coordinated print and electronic communications for consumer and B2B marketing, employee and corporate communications, and media relations campaigns.


Content Manager
SKINTERRA, LLC (10/2014–present)
  • Create sales promotion graphics and copy for customer e-newsletters, home site banner and product and other web pages
  • Manage pages/tweak coding to incorporate copy and graphics edits sitewide

Senior Writer
  • Create B2B and B2C web page copy for law firms

Content Strategist/Writer
  • Developed content strategy for commercial websites
  • Clients were law firms practicing consumer (criminal, personal injury, family) or B2B (business, commercial, insurance defense, real estate) law
  • Interviewed clients to establish goals and identify brand strengths
  • Developed site map in conjunction with SEO analysis
  • Developed marketing statements, USPs and tag lines
  • Developed creative brief profiling brand and site mission, tone and content
  • Project-managed content portion of site build, shepherding copy through internal/external writing and editing, SEO review and upload to CMS

Senior Writer, eDG User Experience/Content Management
  • Wrote copy for company’s consumer and B2B web sites, including and individual life insurance site
  • Provided proofreading, editing (wealth management, international sites)
  • Provided items for Prudential careers social media site

Senior Consultant
  • Provided proofreading, copy editing and other editorial support for marketing communications to a variety of internal and external audiences
  • Wrote marketing brochures, email blasts and web pages for dissemination to plan sponsors and their plan participants
  • Wrote procedural letters for dissemination to plan sponsors and plan participants on behalf of operations and customer relations

Senior Editorial Consultant
WELLS FARGO, N.A. (4/2011–6/2011)
  • Provided editorial support for eBusiness Unit rewrite of corporate website
  • Edited, rewrote copy for mortgage content team
  • Directly responsible for Home Equity Customer Center pages, checklists, glossary, FAQs
  • Edited, updated marketing form letters

Senior Writer, Advisor Marketing
  • Assisted in branding financial advisor team and individual practices
  • Developed brochures, web microsites, presentations
  • Created ads, advertorials, mailers, news releases and ghostwritten columns

Senior Consultant, Marketing
  • Provided editorial leadership and support for marketing and operations
  • Created B2B e-mail/ad campaign to promote new business direction
  • Initiated/designed B2B marketing brochure and agent education brochure for door-knock unit
  • Developed consumer marketing support materials, including a collections agent “rap” sheet and loan workout spreadsheet
  • Wrote/designed vendor specifications brochure and B2B escrow capabilities web presentation
  • Wrote B2B website copy, news releases, loan payoff promotion letters
  • Responsible for creating/updating business operation manuals, SAS70-Type II report management comments and requests for proposal (RFPs)

Copy Editor, Proofreader
ASSIGNMENTS OF < TWO MONTHS (6/2006–10/2008)
  • ASSOCIATION OF RISK PROFESSIONALS—copyedited international banking risk management book
  • BECTON, DICKINSON & COMPANY—proofread marketing and internal communications
  • BMW—proofread parts catalogs
  • J. WILEY & SONS PUBLISHING—proofread/copyedited book jackets and bookseller catalogs
  • MEDCO—proofread consumer communications

Owner, Media/Marketing Communications Consultant
  • Edited/wrote pitch books for hedge funds Tremblant, Cooper Hill, IPR–NJ
  • Developed website for Fairchilds Market; produced store’s menu
  • Developed direct mail campaign, logo and stationery for local businesses

Marketing Communications Consultant, IT Division
  • Advised management on positioning company technologies to 13,500 sales professionals
  • Worked directly with equity, fixed income, research, insurance, asset management, investment management, retirement planning, financial planning, and high net worth investments to generate marketing material and documentation promoting their tech products and services
  • Edited marketing material and documentation for print, video, e-mail and web dissemination
  • Managed tech division web pages promoting and supporting product area applications
  • Advised developers on workstation/web application interface design and functionality



Vice President/Manager, Media Relations
  • Initiated media opportunities and managed media inquiries and executive interviews for asset management, capital markets and private client divisions
  • Developed and executed media strategy to steer asset management division through crisis and rebuilding phase and initiate institutional campaign, build recognition for real estate investment banking division, and promote the chairman’s office Social Security reform initiative
  • Managed and executed crisis communications plans


Assistant Vice President/Manager, Branch Marketing

  • Established/promoted firm policy for non-standard financial advisor marketing communications
  • Initiated, wrote, edited and produced marketing pieces for customized deployment at local level
  • Reviewed, revised and authorized marketing projects of 9,500 sales professionals in 350 offices

Assistant Vice President/Manager, Media Relations

  • Managed media inquiries/interviews for senior executives in corporate, sales and trading, products and services, investment banking and asset management divisions
  • Developed news releases, speeches, "state-of-the-firm" video, annual report sections
  • Advised financial advisors and professionals on media, marketing and public affairs
  • Edited/wrote sections of annual company profile and company submissions to parent company’s annual report
  • Initiated desktop and vendor broadcast faxing to enhance speed and reach of corporate news dissemination and better promote local branch office media relationships

Assistant Vice President/Director of Internal Communications

  • Oversaw creative/editorial/production of employee magazine profiling business unit and employee achievements
  • Oversaw editorial/production of chairman’s and other senior management announcements
  • Edited and produced sections for parent Sears Roebuck and Co. annual report, oversaw annual report for subsidiary Discover Card Services, legal department newsletter for branch managers, tech division employee newsletter
  • Implemented desktop publishing to reduce graphic design and typesetting costs


Senior Writer, Public Relations & Advertising

  • Wrote and produced employee magazine profiling business unit and employee achievements
  • Edited and wrote sales, direct mail, product marketing and recruitment pieces for sales, equities,  fixed income, options, commodities, mutual funds, insurance, unit trusts and retirement planning

B2C and B2B Communications

  • Content Strategist/Writer, Law Firm Web SitesClick on page to visit law firm featured on right.
  • Content Strategist/Writer, Law Firm Web SitesClick on page to visit law firm featured on left
  • Writer, Consumer Insurance Web PagesClick on page to visit Prudential's individual life insurance Web site.
  • Writer, Landing Pages for Prudential Web SitesClick to view larger image of sample landing pages
  • Writer, Mobile Version of Prudential SiteClick on page to visit Prudential's The Spirit of Community mobile web site.
  • Writer, Consumer Marketing Letters, Subprime Loan ServicingClick on page to view copy of line of credit offer (left)
  • Writer, Consumer Marketing Letters, Investment BrokerageClick to review letter sent to clients who have yet to transfer their accounts.
  • Writer, Consumer Marketing Flyers, Employer Retirement PlansClick page to view sample text.
  • Writer, Financial Services Investment BrochuresClick on pagefor .PDF of brochure targeting retail investors.
  • Writer/Editor, Financial Services Investment BrochuresClick page to see text of brochure at top-left, PaineWebber's first-ever all-in-one account.
  • Copy Editor, Customizing Mutual Fund Brochure and Direct Mail Targeting ClientsClick to view text of client stuffer.
  • Editor, Financial Services Direct Mail Solicitation and Fulfillment MaterialClick to review text of lead page of tax-free investments direct mail fulfillment piece.
  • Writer, Financial Services College Investments StufferClick images to see text.
  • Writer, Financial Services Research StufferClick to review text.
  • Copy Editor, Wealth Management and Global Affiliate SitesClick page to visit Prudential's Pramerica site.
  • Writer, Subprime Mortgage Servicer's Door Knock Unit Web PageClick on image to visit Web page.
  • Content Strategist/Writer for B2B Legal Firm Web Sites Click on image to visit site of B2B and B2C law firm featured on left.
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  • Writer, Institutional Financial Advisor Capabilities BrochureClick to review brochure profiling defined benefit/non-qualified plan capabilities of institutional financial advisor team.
  • Writer, Institutional Financial Advisor Bios and Case StudyClick to review case study (shown, right) profiling defined benefit/non-qualified plan capabilities of institutional financial advisor team.
  • Writer/Designer, Subprime Mortgage Servicer Marketing BrochureClick to review text of B2B brochure wrapper.
  • Writer/Designer, Subprime Mortgage Servicer Capabilities BrochureClick on page for sample text from B2B brochure profiling company's specialty loan due diligence and servicing capabilities.
  • Writer/Designer, Subprime Mortgage Servicer Loan Boarding Procedures BrochureClick on page for sample text of brochure detailing what mortgage investors could expect in boarding their loans with company.
  • Writer/Designer, Subprime Mortgage Servicer Escrow White PaperClick to review white paper discussing mortgage investor concerns with regard to offering escrow services.
  • Writer, Subprime Mortgage Servicer RFPClick to review sample RFP.
  • Writer, Subprime Mortgage Servicer Trade Ads & E-BlastsClick to view sample ad/e-blast proposed to highlight firm's capabilities, but never implemented.
  • Writer, Subprime Mortgage Servicer Trade Ads & E-BlastsClick to view sample ad/e-blast proposed to highlight firm's capabilities, but never implemented.
  • Writer/Designer, Sales Support GuideClick to see first page of two-page phone conversation guide helping agents serve subprime mortgagors.
  • Copy Editor, Mutual Fund Distrbutor Marketing Materials for Financial AdvisorsClick page for sample text.
  • Writer/Designer, Proposed Internal Marketing/Sales Home Page for Financial AdvisorsClick on page for larger view of this proposed customizable, centralized marketing and sales support site.
  • Writer/Designer, Suprime Mortgage Servicer Field Agent GuideClick on page to view sample text from brochure's interior.
  • Writer/Designer, Financial Services Information Technologies Marketing CollateralClick on page for sample text from a biweekly artricle promoting firm's technology investments to its financial advisor users.
  • Writer/Designer, Subprime Mortgage Servicer Procedures ManualsClick to review one of 25+ policies and procedures manuals profiling the firm's capabilities to mortgage investors.
  • Writer, Subprime Mortgage Servicer Corporate News ReleasesClick page for text announcing new client from news release on right.
  • Media Relations Specialist, Financial Services Joint Venture News Release, Talking Points and Q&AClick page for sample text from news release.
  • Media Relations Specialist/Writer, Financial Services Joint Venture Chairman's Announcement & News ReleaseClick page for text from chairman's memo to the organization.
  • Media Relations Specialist/Writer, Financial Services Product News Release & WSJ Story Click to see Wall Street Journal article resulting from pitch.
  • Writer/Editor, Financial Services Annual Corporate ProfileClick to review one of four sections written for annual corporate profile.
  • Media Relations Specialist, Financial ServicesPitched and managed trade magazine article profiling firm's real estate investment banking division.

Technology Competencies

  • Office Apps—Advanced Microsoft Word, Excel, Outlook and PowerPoint, Corel WordPerfect
  • Publishing—Advanced Adobe Acrobat Professional, Microsoft Publisher
  • Graphics—Intermediate Adobe Photoshop, CorelDraw, CorelPaint, SnagIt
  • Website Design/CMS—Intermediate WordPress, Weebly,, NetObjects; rudimentary Adobe Dreamweaver, Axure
  • Video—Rudimentary Adobe Premiere
  • Project/Time Management—AtTask, PayMo

Education & Professional Affiliations

  • B.A., Syracuse University
  • Former licensee, NASD Series 7 & 63
  • Former member, Public Information Committee of the Investment Company Institute
  • Former member, Internet Task Force for the Forum for Investor Advice

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